It has a cider factory and once contained a pectin factory. Bulmers Limited of Clonmel, a company within the C&C Group, owns the trade mark BULMERS® in the Republic of Ireland. Bulmers now survives only as a brand name, with operations in Hereford scaled back considerably, principally producing cider. Magners Irish Cider is the same brand as Bulmers Irish Cider; it is known as Bulmers in Ireland but Magners elsewhere due to a restriction on the name. Registered office: Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702. [1] Traditionally, cider apples were hand harvested between the months of September and December. Patiently matured in vats close to the orchards of the Tipperary countryside, Bulmers Cider has a crisp, refreshing flavour and … Bulmer is a cider-making company founded in 1887 in Hereford, England. In spite of the the differing name, the two products are identical. The best quality pears are ripened, carefully seclected and then slowly fermented and cold filtered to provide a distinctive character and a delicately refreshing taste. Patiently matured in vats close to the orchards of the Tipperary countryside, Bulmers Cider has a crisp, refreshing flavour and a natural authentic character. The best way to serve it is to half-fill a standard pint glass with ice, pour a well-chilled pint bottle of Bulmers cider into the glass, fill to the top and enjoy! Welcome to the home of Bulmers Original Irish cider on YouTube. In 2007, the Bulmers range was joined by Bulmers Pear cider, and in Spring 2008 by Bulmers Light, with the same ABV as the Original but with 30% fewer calories. A total of 17 varieties of apples are grown in the company’s orchards in Clonmel to make Bulmers Irish Cider. It was a college friend of Fred's, Dr Herbert Durham, who, in the 1890s, isolated a wild yeast to create the first pure cider yeast culture, which would ensure that fermentations were consistent. Bulmers Pear Cider is crafted to the highest standards that you would expect from Bulmers. [5] Its Australia and New Zealand business interests were sold to Australian brewer Foster's. After buying an orchard in County Tipperary, William Magner began to produce his own Irish cider in the mid-1930s. The different varieties mature at different times of the season i.e. During maturation a secondary fermentation called malolactic fermentation takes place. Bulmers. Cider-making was then an unpredictable activity, the natural fermentation process being achieved by yeast contained within apples; meant that the cider often became sour. Bulmer company from England, acquiring the right to produce under the Bulmers name in Ireland, and the brand became more widespread. [10], This article is about the English cider maker. The apples chosen for making cider are a blend of cider, dessert and culinary apples. Bulmers Cider is a premium, traditional brand of Irish cider. Strongbow, the leading producer of cider, makes a dry British Dry Cidre, but a more traditional British-style cider you may likely find to be malty and very sweet. Today apples are harvested using a semi-automated process but hand-picking is still a major feature of the Magners apple harvest time. Having become part of the C&C Group – a soft drinks and cider company then jointly owned by Guinness and Allied Breweries – production of Irish Bulmers was moved five years later to a modern complex at Annerville, outside Clonmel. Its premium packaging features a contemporary silver neck foil and silver front and back label, to differentiate Bulmers Light from Bulmers Irish Cider and reinforce the stylish, light nature of the brand. Using apples from the orchard at his father's rectory and an old stone press on the farm next door, Percy Bulmer made the first cider, upon which the family fortune would be made. 50L kegs draught (Bulmers Pear not available on draught). BULMERS® Original Vintage Cider produced by Bulmers Ltd of Clonmel, Ireland is sold outside the Republic of Ireland under the name MAGNERS® Original Irish Cider. They are Michelin, Dabinett, Yarlington Mill, Bulmer's Norman, Tremlett's Bitter, Breakwell Seedling, Taylor's, Harry Master's Jersey, Medaille d'Or, Reine des Pommes, Ashton Bitter, Bramley's, Grenadier, Brown Thorn, Brown Snout, Vilberies and Improved Dove. It described its cider as "The White Wine of England". The firm's primary competitor is the Irish C&C Group and its Magners brand (which holds the licence to the Bulmers name within the Republic of Ireland only). Inside UK, Bulmers is sold as Bulmers Original and Bulmers Pear. In 2007, the Bulmers range was joined by Bulmers Pear cider, and in Spring 2008 by Bulmers Light, with the same ABV as the Original but with 30% fewer calories. HP Bulmer makes 65% of the five hundred million litres of cider sold annually in the United Kingdom and the bulk of the UK's cider exports. No.383466 In 1889, on leaving King's College, Cambridge, his elder brother Fred (Edward Frederick Bulmer), turned down the offer of a post as tutor to the children of the King of Siam to join Percy in his fledgling cider business. He is said to have taken his mother's advice to make a career in food or drink, "because neither ever go out of fashion".[2]. Tel: +353 (0) 1 5063900. Culture Trip stands with Black Lives Matter. We take a blend of seventeen varieties of fresh apples to create the unique taste of Bulmers Cider. The company is owned by Heineken International. In 2014 it was reported that Bulmers takes 90 per cent of its apples from orchards in Herefordshire. The site covers around 95 acres. At the same time, №17 was introduced, made with the addition of crushed red berries and lime. Traditional cider-making is very similar to wine production. [9] Bulmers also rebranded themselves with a new look and new bottles. BULMERS-MAKER C&C has ended a distribution deal with the Pabst Brewing Company as the Irish firm struggles to crack the US cider market. [4] In 2008, S&N was bought for £7.8 billion by the Heineken group. But as H.P. A unique modern process allows these diverse natural microflora to develop, from fermentation right through to maturation. H.P. The company was founded in 1887 and named after the son of the rector who started the company. Profiling the characteristics of the best traditional fermentations, Magner’s has identified the most important strains of natural microflora in the original Magner’s cider-making process. They also number-coded the different varieties, with Original №9, Pear №10 and Crisp Blend №15. In fact it contains just 92 calories (per 330ml bottle) and has less than 1% carbohydrates, but is still 4.5% ABV. Bulmers Ltd of Clonmel, Ireland is not connected with HP Bulmer Ltd of Hereford, UK. Bulmers Cider is a premium, traditional brand of Irish cider. We take a blend of seventeen varieties of fresh apples to create the unique taste of Bulmers Cider. In 1937, he teamed up with the well-established H.P. Bulmers was first granted the Royal Warrant in 1911 and continues today as Cider Maker to Her Majesty the Queen. It is based off the A438 in the west of Hereford, directly south of Hereford Racecourse. Amongst the other brands produced by Bulmers is Jacques, a 5.5% ABV cider. For the Irish maker of Bulmers, whose product is marketed as Magners outside of the Republic of Ireland, see, CS1 maint: DOI inactive as of November 2020 (, Learn how and when to remove this template message, "Bulmer, Henry Percival [Percy] (1867–1919), cider maker", "Carlsberg, Heineken Agree to Buy Scottish & Newcastle (Update7)", "Bulmers limited edition Red Apple cider", "BULMERS INTRODUCES NEW LIMITED EDITION CRISP BLEND CIDER", "Cider drought feared after orchard floods", Selected Royal Warrant holders of the British Royal Family, https://en.wikipedia.org/w/index.php?title=H._P._Bulmer&oldid=987914324, Food and drink companies established in 1887, CS1 maint: DOI inactive as of November 2020, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 10 November 2020, at 00:06. The company's two principal brands are its own Bulmers cider, which is sold worldwide, and Strongbow, which is sold across Europe, the US & Canada, Oceania and East Asia. Today we can influence and control the fermentation dynamics, to ensure quality and consistency, to deliver the characteristic taste of Bulmers Irish Cider. Bulmers is just one of the many brands manufactured and sold by the company. Cider requires not just the sweetness and acidity also found in dessert and culinary apples but also the bitterness of tannin of cider apples to balance the flavour and help to preserve it. Apart from the 200 initial mainly administrative jobs lost in 2003 after the initial S&N merger, more losses were announced in 2008 when bottling ceased,[6] although after the last batch of 65 job cuts it was pledged that there would be site production and investment of around £7.5m, including a second can line to be installed by 2011.[7]. However, this was delisted a year later. Bulmers Original is a 4.5% ABV cider sold primarily in pint (568 ml) bottles, but also on draught, in 1 litre bottles and in a 500 ml can. Coming out on the losing end of a legal dispute with the creators of Babycham sparkling perry over a competing product, they were forced to sell Bulmers Clonmel during the 1960s. Established in 1935 by a local from the town of Clonmel named William Magner, the cider factory there was later bought out by cider-makers H. P. Bulmer in 1946. The only fruit we use in Bulmers Pear Cider is pear. Shares were offered in the company on the Stock Exchange on 7 December 1970. Fermentation of the apple juice involves many yeast strains including those naturally present in the fruit. Bulmers Original is a 4.5% ABV cider sold primarily in pint (568 ml) bottles, but also on draught, in 1 litre bottles and in a 500 ml can. While the brand of cider produced locally in County Tipperary may be known as Bulmers to the people of the Irish republic, it is referred to as Magners everywhere in the world. Bulmer still owned the rights to that name everywhere other than Ireland, they decided to call the brand after its original owner when exporting it – bringing Magners Irish cider first to Spain, then to Germany and the UK. In a statement this morning, C&C said it will resume the responsibility for the sales, marketing and distribution of its ciders in the US. This profile is moderated. It was incorporated as a private company on 27 June 1918.