The campaign was run in 306 newspapers, 21 periodicals, 50 grocery-trade magazines, and nine medical journals, according to All About Coffee by William Harrison Ukers. Explore mcudeque's photos on Flickr. Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz.Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the now-defunct Maxwell House Hotel in Nashville, Tennessee, which was its first major customer.For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. This ad from the Joint Coffee Trade Publicity Committee of the United States was a collaboration between the U.S. and Brazilian coffee growers. Maxwell House ‘A.D.C.’ Coffee Commercial, 1978. (1980) TV commercial: Bubble-Up soda (1976) Maxwell House Coffee commercial, appearing with Margaret Hamilton. A 1970s Pop Culture Explosion! You’ve had your toast (see previous spot), now it’s time for a nice cup of coffee. (1970s) TV commercials: Maxwell House coffee (as stock boy). Very sorry to hear the Nashville hotel burned down at mid-century. The Great Atlantic & Pacific Coffee and Tea Company (A&P) created Eight O’Clock Coffee in 1859. This one aired in July of 1978. Hamilton starred as Cora the shopkeeper in a series of these Maxwell House spots. The ads enumerated health benefits, provided directions on how to make it, encouraged groceries and restaurants to offer it, and offered recipes to expand its use as a flavoring agent. In an attempt to keep coffee sales flowing through the hot summer months, the … to help give you the best experience we can. Required fields are marked *. My favorite TV ads for the brand were the ones Vivian Vance did in the mid-70’s! In an attempt to keep coffee sales flowing through the hot summer months, the Pan American Coffee Bureau created this marketing campaign around “Iced Coffee Week.” Who could resist these delicious recipes and adorable polar bears? These vintage coffee advertisements will put a little more pep in your step! A&P sold the Eight O’Clock brand in 2003 (and the grocery chain closed its doors in 2015), but you can still buy the coffee in other stores. It had been a popular item in Army rations, so Nescafé had no trouble making the transition to American households. 70s Spots: Century 21 ‘Gold Jacket’ (1978), 70s Spots: Maxwell House ‘A.D.C.’ Coffee (1978), 70s Spots: Quasar, STP, Excedrin, Gallo Wine (1974), 70s Spots: ’80 Thunderbird & Mazda GLC, Kinney Shoes, & Natural Light Beer (1979), 70s Spots: ‘Sha Na Na,’ ‘Bionic Woman,’ ‘Juggernaut’ Movie, & ‘Apocalypse Now’ (1974-79), 70s Spots: Morton Donuts, Pillsbury Cake, Wheaties, Checkerboard Entrées (1971-77), 70s Spots: Coast Soap, Kentucky Fried Chicken, Miller Beer, Polaroid (1979). Concerns over insomnia were poo-pooed, as the effects were guaranteed to last only two hours. General Foods: Instant Maxwell House Coffee, SOS Pads, 1960s (dmbb41202) Previously on 70s Spots: Home Pride ‘Butter Top’ Bread (1978). People remember the lucky days of life throws, Your email address will not be published. Once again, we hear from the Pan-American Coffee Bureau, touting a beverage so delicious it will lure maidens out of the lake. Jan 5, 2014 - Explore Randy Lashley's board "Vintage Maxwell House Coffee Ads" on Pinterest. The bestselling brand for decades, it was named after the Maxwell House Hotel in Nashville, Tennessee, which burned down in 1961. One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, the former wicked witch in The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold. The best of The Saturday Evening Post in your inbox! It was the perfect beverage for a nation craving convenience and modernity. mcudeque has uploaded 9434 photos to Flickr. The Saturday Evening Post is a nonprofit organization funded primarily by our members. A&P promoted its economical price and the grocer’s offer to custom grind the beans right in the store. Not satisfied with expanding the coffee drinking into the summer months, the Pan American Coffee Bureau now encouraged folks to drink coffee all day long — at every meal, morning, noon, and night. 1971 Maxwell House Coffee Commercial June 24, 1939. Maxwell House Coffee Commercial (1960s) This has to be the oddest commercial for Maxwell House coffee. somebody must have spiked the coffee with something a tiny bit stronger. The 1940-’41 ads are classically Leyendecker, and fantastic! Maxwell House Coffee January 6, 1923 . I'd Like To Teach The World To Sing Commercial 1971. The ornate tapestry Nescafe ad is remarkable too. JOHNNY SEVEN OMA TOY GUN COMMERCIAL (1964) Lengthy, 1964 commercial for one of the most memorable — and the best selling boys’ toy of that year — of all toy guns, the Johnny Seven OMA (One … Find best value and selection for your 1946 VINTAGE WHITE CHRISTMAS MAXWELL HOUSE COFFEE PRINT AD search on eBay. Pizza Hut Commercial 1971 . Here’s the Wicked Witch of the West, Margaret Hamilton, to serve it up. Your email address will not be published. It’s Time to Swing to Iced Coffee! Make a Giant Kale Salad That Doesn’t Suck, Vintage Advertising: Gillette Safety Razors Make the Cut, Curtis Stone’s Oven-Roasted Baby Beets with Orange Vinaigrette. I’m a decaffeinated tea drinker, but LOVE the scent of coffee—-especially in the bins. Become a Saturday Evening Post member and enjoy unlimited access. I forgot to mention that Margaret Hamilton did a series of Maxwell House TV ads in 1978 as ‘Cora’ a friendly, lovable storekeeper that interacted with the customers not unlike Vivian Vance, with her own charming style. Hamilton starred as Cora the shopkeeper in a series of these Maxwell House spots. Maxwell House had already been selling coffee for 40 years when this ad appeared in 1923. Maxwell House had already been selling coffee for 40 years when this ad appeared in 1923. Margaret Hamilton as Cora the Maxwell House coffee lady, c. 1977 - In the late 1950s, Maxwell House Coffee, like most national brands, turned to "spot" advertising, with the agencies creating sometimes long-running campaigns in support of their products. I’m sure there were people loading up their iced coffee in 1939 not unlike the way they do now. Developed in Switzerland in 1938 as a way to find a use for surplus coffee beans in Brazil, Nescafé started importing its instant coffee to the United States after the end of World War II. The bestselling brand for decades, it was named after the Maxwell House Hotel in Nashville, Tennessee, which burned down in 1961. Vintage Household Ads of the 1950s (Page 55), Maxwell House Coffee Ad, Burns & Allen - 1945. I noticed the first one was after World War I, which makes me wonder if/what role it played in starting the U.S. coffee craze that’s gotten increasingly out of control since the 1990’s. Love the 1923 Maxwell House ad. Subscribe now. All Rights Reserved. All great ads, top to bottom. Also in commercials: Margaret Hamilton. World's leading marketplace. Discover the benefits that come with your membership. Your support helps us preserve a great American legacy. More to see HERE: www.ajaxallpurpose.blogspot.com/ www.facebook.com/christian.montone/. There’s nothing like it, but chocolate comes closest. Ritz crackers made the perfect accompaniment. See more ideas about Maxwell house coffee, Maxwell house, Vintage. © Copyright 2020 Saturday Evening Post Society. BIONIC DISCO. Those of you sipping your salted caramel mocha Frappuccino can thank them. Margaret Hamilton as Cora(Maxwell House commercial, 1978). Become a Saturday Evening Post member and enjoy unlimited access. very good As the days grow shorter, we all need a little “oomph” to get the day going. This one aired in July of 1978.