0000005737 00000 n /Type /XObject /XObject /ca 1 4 0 obj 0000000016 00000 n 1 0 obj 0000010836 00000 n /Length 82 /CA 1 /Subtype /Image << 0000004106 00000 n /Filter /FlateDecode << T(�2�331T015�3� S��� �,,��l��u��4)\al#:,��CJ�v�Rc���ӎ�P4+���[��W6D����^��,��\�_�=>:N�� >> << 0000001960 00000 n << strategic contribution that communication makes to the management and to the . /Type /Group &V 0000002401 00000 n /Matrix [1 0 0 1 0 0] << /ColorSpace /DeviceGray stream 0000075051 00000 n 0000002778 00000 n /ExtGState /XObject 6 0 obj stream /Interpolate true T(�2P�01R0�4�3��Tе01Գ42R(JUW��*��)(�ԁ�@L=��\.�D��b� /BitsPerComponent 1 258 33 /Height 3508 /BitsPerComponent 8 endobj << /AIS false �0�{�~ �%���+k�R�6>�( >> >> stream 0 12 0 obj 0000074341 00000 n endobj C�|�@ ��� /Subtype /Image 3 0 obj /Subtype /Form /BBox [0 0 595.2 841.92] /CA 1 0000008966 00000 n x���1  �O�e� ��� << - In its early years of its founding, it was a part of the field of law, politics and management science. >> /CA 1 For public managers facing political and structural constraints, transformational leadership promises to meaningfully improve outcomes by communicating an inspiring vision of the organization. /Width 1894 /Resources << {xl��Y�ϟ�W.� @Yқi�F]+TŦ�o�����1� ��c�۫��e����)=Ef �.���B����b�nnM��$� @N�s��uug�g�]7� � @��ۘ�~�0-#D����� �`�x��ש�^|Vx�'��Y D�/^%���q��:ZG �{�2 ���q�, /Filter /FlateDecode But this promise rests to a great degree on the communication skills and behaviors of the leader. /Filter /FlateDecode endobj /Type /Mask 0000004355 00000 n endobj /BitsPerComponent 1 <> /Type /XObject endobj %%EOF >> x�e�1 >> /Resources /XObject << x���t�€������{E�� ��� ���+*�]A��� �zDDA)V@�ޛ��Fz���? >> /S /Alpha /G 13 0 R >> 290 0 obj <>stream �0FQ�B�BW��~���Bz��~����K�B W ̋o 5 0 obj /Type /XObject << 0000005625 00000 n 5 0 obj << /ca 1 %PDF-1.6 %���� stream stream stream endstream >> x�+� x�+� Inform employees and your internal publics first. 7 0 obj >> /Filter /FlateDecode >> /FormType 1 Communication and Public Relations (PR) zz comprehend functions of and skills required for corporate communication and public relations zz understand areas and principles of PR activities. /Subtype /Image 258 0 obj <> endobj �[i&8n��d ���}�'���½�9�o2 @y��51wf���\��� pN�I����{�{�D뵜� pN�E� �/n��UYW!C�7 @��ޛ\�0�'��z4k�p�4 �D�}']_�u��ͳO%�qw��, gU�,Z�NX�]�x�u�`( Ψ��h���/�0����, ����"�f�SMߐ=g�B K�����`�z)N�Q׭d�Y ,�~�D+����;h܃��%� � :�����hZ�NV�+��%� � v�QS��"O��6sr�, ��r@T�ԇt_1�X⇯+�m,� ��{��"�1&ƀq�LIdKf #���fL�6b��+E�� D���D ����Gޭ4� ��A{D粶Eޭ.+b�4_�(2 ! << [��m|�]g�&��w��rO��,�]��J��H��bn3�+�V`]��hs��'!���Q�pF��e����{;i����wy23�5�d���sҠ��P�|N*��eM�!��Q3��`�=!����B4�(�]��������-�u��C���j���((��ԭ��u���b���ds^��� ��[~��Yb��~�^H��ԯ�q��0gZ���&u�@�_~�#E���������^��T�AO�l���7�`[n�^��0�B ��8����r�6X�#�/9��H�O����b0�M����k���c*��%� �]P8�R!^P/]R�qZEi��g�x�"C)�=�Wx3��͠8Tu�zd:�T ��ʶ�KrT.W��6��b���. /a0 /Group >> /I true /Length 50 /ca 1 /ColorSpace /DeviceGray 0000003363 00000 n >> stream >> startxref }w�^m���iHCn�O��,� ���׋[x��P#F�6�Di(2 ������L�!#W{,���,� T}I_��O�-hi��]V��,� T}��E�u /Length 1076 0000074271 00000 n Communication is essential for achieving managerial and organizational effectiveness. endstream >> /Length 63 /S /Transparency �! x�+�215�35S0 BS��H)$�r�'(�+�WZ*��sr � /Filter /FlateDecode 8 Crisis Communication Management – The Crisis REMEMBER: Anyone who works for the organization is likely to become a source, whether intentionally or not. %�쏢 /SMask 10 0 R /Width 2480 /CS /DeviceRGB endstream 0000044402 00000 n /Length 1076 0000004906 00000 n /BBox [0 0 456 455] /Interpolate true @�Svgvfv�����h��垼N�>� _���G @}���> ����G��If 0^qd�N2 ���D�� `��ȒY �VY2 ���E�� `$�ȒY �#�,� �(�ȒY �!Y2 �d#Kf �/�&�ȒY ��b�|e�, �]Mf 0� �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �4d ӐY LCf 0 � �0A֠؄� �5jФNl\��ud #D�jy��c&�?g��ys?zuܽW_p�^2 �^Qջ�3����3ssmBa����}l˚���Y tIhyכkN�y��3�%8�y� >> endobj << /s13 7 0 R /Width 2480 0000003231 00000 n endobj << /Interpolate true << /ExtGState /Type /XObject /Height 1894 /Subtype /Image >> /Type /XObject /x10 8 0 R << /BitsPerComponent 1 /Resources 5 0 R 0000006430 00000 n >> /Interpolate true << << 11 0 obj /x6 2 0 R 9 Crisis Communication Management – The Crisis … /Filter /FlateDecode /Length 457 endstream 2 0 obj endstream /Height 3508 /ExtGState xref %���� 0000011457 00000 n >> /Type /ExtGState >> >> << endstream 0000006874 00000 n Communication is one of the most basic functions of management, the manager can make a good decision, think out well conceived plans, establish a sound organization structure, and even be well linked by his associates. endobj /a0 Demonstrate concern and communicate what the organization is doing or planning to do to solve the problem. << x���  �Om �i�� 0000000975 00000 n ������, �� U]�M�G�s�4�1����|��%� ��-����ǟ���7f��sݟ̒Y @��x^��}Y�74d�С{=T�� ���I9��}�!��-=��Y�s�y�� ���:t��|B�� ��W�`�_ /cR C� @�t������0O��٥Cf��#YC�&. <<75FB373E397C974B977EDA0CCCEC7E97>]>> introduction Every idea, fact or opinion is static until communicated and understood. endobj %PDF-1.3 /Type /XObject /x5 3 0 R stream /x14 6 0 R Identify priority publics. /ColorSpace /DeviceGray /SMask 11 0 R 9 0 obj << /Filter /FlateDecode x���1  �O�e� ��� 0000001779 00000 n /BBox [0 0 456 455] 0000008336 00000 n /Length 56114 >> >> /Height 1894 /ca 1 << 10 0 obj /ColorSpace /DeviceGray /Subtype /Form 0000011761 00000 n - Public administration as an interdisciplinary approach refers to the field of study or a body of knowledge that has been founded/developed by integrating/blending the insights/knowledge of various social science disciplines to construct a more comprehensive understanding. /BBox [0 0 596 842] � /Resources 4 0 R 8 0 obj Communication: The Message Is Clear December 2013 4 2013 Project Management Institute, Inc. CASESTUDY COMMUNICATION IN ACTION Organization: NorthWestern Energy, Sioux Falls, South Dakota, USA Industry: Utilities Lesson Learned: Communicating with citizen stakeholders increases public support despite costly and disruptive engagements. >> /Width 1894 0000009571 00000 n E. Inv E rn I zz I, S. rom E nt I - Strat EgIc commun I cat I on and dEcISIon-mak Ing Proc ESSES 13 organisational development of a company. /Type /XObject NorthWestern Energy was confident its … endobj /XObject << 0000007129 00000 n /Subtype /Form 0000004879 00000 n endobj >> stream /SMask 12 0 R << /Subtype /Form x�b```b``�``e`ded@ A�� �кG���1�i0�a�g�oP�+ ��`:�t�������&�~���΀. trailer %PDF-1.4 /Length 106 �%� ��yԂC��A%� x'��]�*46�� �Ip� �vڵ�ǒY Kf p��'�^G�� ���e:Kf P����9�"Kf ���#��Jߗu�x�� ��L�lcBV�ɽ;���s$#+�Lm�, tYP ��������7�y`�5�];䞧_��zON��ΒY \t��.m�����ɓ��%DF[BB,��q��_�җ�S��ި%� ����\id펿߾�Q\�돆&4�7nىl7'�d �2���H_����Y�F������G����yd2 @��JW�K�~T��M�5�u�.�g��, gԼ��|I'��{U-wYC:޹,Mi�Y2 �i��-�. /Filter /FlateDecode 0000003649 00000 n 0000007621 00000 n 0000001599 00000 n 0000074023 00000 n /x19 9 0 R /ExtGState >> << 0000021144 00000 n << /Type /XObject /CA 1 endstream 0000010227 00000 n /a0 x��XKoG8�am�0�M��ei;]կ�k�(��R� �%�9�����%����vW}�ճ�������;.�o�>I��?e�{��8{�x����l����5.�Ȱt�kr+�|O]v&�:M�n�Y,�~�z��z�r=G��n���BY��%�ӥ��W���7�K 6(���xA���Z�~_��q5v9����`S��~[�x8��9p-���u��3E�wg��95" ���~��s��rHoyf�O�.�s"��m�=�T�]9 $�k�����e9t�x�0�-��N�h�