The 'Deadpool' star is just one of many Hollywood stars looking to diversify their revenue streams with liquor. Bacardi taps into at-home cocktails with Twistails pods, Whiskey fans can win Jameson Christmas trees, Glenfiddich adds 22-year-old whisky to Grand Series, Brown-Forman considers $96m distillery expansion, EU slaps 25% tariffs on rum and vodka from US, Teeling unveils ginger beer cask-finished Irish whiskey. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. The 'Deadpool' star is just one of many Hollywood stars looking to diversify their revenue streams with liquor. Text us for exclusive photos and videos, royal news, and way more. The actor became a co-owner of Portland, Oregon-based Aviation American Gin just two years ago. Introducing ... PEOPLE's Products Worth the Hype, celebrity to get into the liquor business. It is produced by House Spirits Distillery. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Personal Information | Ad Choices var count = parseInt($('#force').val()) + 1; '); Now that Pfizer is the vaccine front-runner, should you buy the stock? The actor, writer and producer is adding another role to his lengthy resume—owner of Aviation Gin. "Once I tried it, I knew I wanted to get involved with the company in a big way," the actor says. Except that gin company. Multiple spirits firms have played their part in supporting the drinks industry through the coronavirus pandemic. Get push notifications with news, features and more. The 41-year-old will play an active role in the day-to-day business and oversee creative direction of the company. }); //alert('pressed! jQuery(document).ready(function($) { In a press release about the acquisition, the Pokemon Detective Pikachu star said growing the company has been “among the … In addition to Aviation, Diageo will also acquire Astral Tequila, Sombra Mezcal and TYKU Sake from Davos Brands as part of the deal. Trump bans Americans from investing in firms controlled by China’s military, CA Notice at Collection and Privacy Notice, http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Ryan Reynolds' Gin Company Just Sold for $610 Million. © 2020 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK | Registered in England and Wales No. Aviation American Gin is priced at US$33 in the US per 750ml and is available to buy online from Reserve Bar, Drizly, wine.com, Total Wine & More, Minibar and Caskers. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”. I’ll sit in board meetings, imagining my very own Red Wedding. Stick with this one." If you would like to opt out of browser push notifications, please refer to the following instructions specific to your device and browser: Ryan Reynolds Is the New Owner of Aviation Gin—See the. Stay up to date on the latest vote tallies as compiled by The Associated Press' nationwide team, Princess Diana died when Harry was just 12 years old, The Sweetest Photos of Princes Harry with Diana, First-Time Voters Across the Country Share Why the 2020 Election Matters to Them. All Rights Reserved. Quotes delayed at least 15 minutes. I’m away from my desk at the moment but will respond the moment they give me a desk. $(document).on('focus', '#comment', function(){ Aviation American Gin, also known as Aviation Gin, is a brand of gin first produced in Portland, Oregon, by founders Christian Krogstad and Ryan Magarian in 2006. var count = parseInt($('#force').val()) + 1; Once I tried it, I knew I wanted to get involved with the company in a big way,” Reynolds said in a statement. “Growing [Aviation Gin] with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with,” said Reynolds in a statement. $('#force').val(count) The gin brand, which Reynolds acquired in February 2018, also said on its website that it had started a tab of US$15,000 for the USBG. “We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”. Ryan Reynolds Is the New Owner of Aviation Gin—See the Very Handsome Ad "Once I tried it, I knew I wanted to get involved with the company in a big way," the actor says. Davos Brands bought Aviation Gin in from Oregon-based House Spirits Distillery in 2016 for an undisclosed sum. Reynolds isn’t the first celebrity to get into the liquor business. //alert('pressed! London, UK, Privacy Policy | Cookie Policy | Please drink responsibly | Log in FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. The point is, to those listed below, I’m sorry … and I’ll indeed be needing your help in the coming months and years. HIs investment follows other high profile celebrities to have entered the spirits arena, including Diddy and more recently George Clooney, who last year sold his Casamigos Tequila brand to Diageo for US$1billion – a deal Reynolds no doubt will have noted. Diageo announced today that it will acquire Aviation American Gin and its parent company, Davos Brands, for up to $610 million. “He wholeheartedly embodies the authentic, original spirit of Aviation Gin. Terms & Conditions. //$('#email').val(count); Ryan Reynolds will stay on as co-owner of Aviation and continue to lend his creative direction to the brand’s marketing strategy. Ryan Reynolds, who became a part-owner of Aviation American Gin in February 2018, will “retain an ongoing ownership interest” in Aviation, Diageo said. Reynolds added: “Aviation is the best tasting gin in the world. By Adam Campbell-Schmitt. }); Berkmann Wine Cellars var now = Date.now() © 2020 Fortune Media IP Limited. All rights reserved. The USBG and the USBG National Charity Foundation are currently raising funds to provide financial support for industry workers who have lost income due to the covid-19 pandemic through the Bartender Emergency Assistance Program. Thank you. Jameson Irish whiskey donated US$500,000 to help bartenders in the US, Bolivian spirit Singani 63 donated US$25,000 to the USBG, and Screwball whiskey pledged US$100,000. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. The Aviation was created in the early twentieth century by well-known bartender Hugo Ensslin, and published by him in 1916. I own nothing in this photo. Market data provided by Interactive Data. From advertising his own tears as an ingredient in the spirit to ads that brilliantly capitalize on cultural moments like the Peloton wife and the Fyre Festival, he’s certainly established a fan club in the world of marketing. The Deadpool star has purchased an “ownership interest” in the US gin, based out of Portland in Oregon, its co-owner Davos Brands has confirmed. As part of his investment, Reynolds will also take a seat on its board, become a creative director for the brand and “play an active role in the day-to-day business” as part of his “mission to introduce the world to the great taste of Aviation,” the release stated. The gin was named after a classic cocktail known as the Aviation. While Reynolds is named clearly as the company’s new owner, the size of his stake in the company, nor its value, have been disclosed. Here’s what we know. jQuery(document).ready(function($) {