It might sound a little overwhelming initially, but once you discover the power of analytics, you’ll realise how actual data can help you improve & improvise your marketing strategies. these marketing strategies are really effective. It represents your brand and its values, so the website needs to portray them clearly and concisely. Visitors must find it incredibly easy to find information and navigate through different sections. Use compelling copy and evocative visuals to build an honest story around your real estate project. Always conduct a deep research about your consumer's needs, likes, habits, aspirations, challenges, lifestyle, etc. Place large buttons and a home search tool on your mobile website so that visitors can find what they need and contact you easily. The Vanderblue Team from Connecticut allows you to ‘walk through’ every room of their historic country estate. A lead generation form placed strategically on the landing page will help you coax the visitors to take action, which will further help you in your e-mail nurturing efforts later. Diane and Jen, real estate professionals from Ottawa, have a page dedicated to customer reviews. Respond quickly: one should remain active and respond to public queries on time and positively. For this the downloadable offer will have to be extremely useful and authoritative – something the visitor will want to download. Creating a brand identity, logo, font style, voice, tone, etc. You’ll never forget to follow-up with a potential customer after two weeks or send that important contract bang on time. Logos don’t have to be fancy to make a statement. 72% of all users prefer to learn about a product or service via video. Number of site visitors, average session duration, bounce rate and goal conversions are just a few of the endless metrics you can define and track. One fundamental difference between being average and in the top 10% is the best real estate professionals do a great job of marketing themselves. They also help you scale-up your marketing efforts. This is especially vital if you are planning to get into the luxury real estate market. But this simple gesture can be your most useful real estate marketing strategy. It could be a video, a quote or even a sound bite. If you don’t have a website, 95% of your target audience has no way of knowing that you even exist. However, before using this strategy, you should be familiar with your audience. Pens, keychains and coasters with your logo and name improve brand recall. Let us know in the comments below and happy marketing! Add to that the rapidly-evolving digital tools for real estate marketing. As mentioned above, today’s real estate market is fiercely competitive. It is your job to give them the best possible mobile experience of your website. Here are a few ways to build stronger ones. Using a spreadsheet like MS Excel to keep track of leads, interactions with potential customers, their individual stage of their buying journey, etc. Talk about opportunities new homeowners can experience in the neighborhood. For a real estate agent, performing as a marketer is the important role he can play. Real estate agent, Steven Ho takes homebuyers on a virtual journey through the serene neighborhood of Erin Mills. For brokerages that spend a lot of money on advertising and promoting properties for agents, what better way to remind an agent of your value than something as simple as a call whisper? Despite the stiff competition and ever-growing media costs, there are some proven marketing strategies to succeed. That’s a great way to maintain a relationship. So, don’t rely solely on online marketing. When subscribers click on transaction-related articles or call-to-actions in your emails, it indicates that they are further down in your marketing funnel and have an interest in making a transaction. Users are prompted to sign up to view their value report, and their information is saved as a lead. Content marketing is one of the most effective marketing strategies in today’s time. In your absence, ReadyChat agents talk to visitors and send you qualified leads the moment they get it. Professional photographers use advanced equipment, lighting techniques, and processing to give a picture-perfect look to your homes that customers love to look at before taking the final decision. Do in-depth research of keywords that people use to search for real estate properties or brokers and agents online and then write articles focused on those keywords. You don’t need connections to be an industry expert. In this article, property news will tell you strategies, examples, tips and tips on real estate marketing so that you can implement them in your business and make it take off. Ever since the rapid acceptance of smartphones, the way people browse the internet has changed drastically. Because 52% of users browse your site through mobile devices. You’ll never forget to follow-up with a potential customer after two weeks or send that important contract bang on time. Yes, offline still works! How to Write a Real Estate Marketing Plan 1. Genuine customer testimonials increase your brand credibility and encourage potential customers to purchase your product. Hiring a virtual assistant from websites like Cut Your Payroll can save time on routine work. offers an exclusive range of one-sided and two-sided hangers to real estate agents. Give it a try and sign up here. Content Marketing is all about providing relevant and useful information to visitors so that they begin to view you as a credible source. Firstly, it reminds you and your real estate partners, about why you are in the business.Secondly, it outlines the core values as well as the services of the enterprise. A staggering 87% of new real estate agents fail within the first five years and one of the main reasons why is that they are unable to market themselves effectively. In the last few years, statistics say that, video content provides the most engagement. Aerial drone videos are a highly effective strategy especially when it comes to real estate. Get involved in social media: creating the website and using social media will be important. An important step to doing this is also sharing lots of useful content via your website, blogs, social channels, etc. Real estate marketing company, Corefact publishes personalized postcards for every holiday. Contrary to what one may believe, mobile optimised websites allow visitors to find what they need rather easily than the desktop version. It could be an e-book on ‘How to decorate your first home without spending too much’ or a PDF report on ‘Top 10 real estate investing trends’. They help you get an improved vision of the investment and the returns. You should try to understand their challenges and then provide them with solutions in a non-pushy way (advertising). Quick Tip: While this may seem like a basic one, many real estate companies don’t realise its importance. The iovox app is especially useful if your business revolves around phone calls. Drip marketing campaigns are highly effective. Innovative methods of marketing are a great way to get an edge over competition. The key here is to consistently post new content which helps customers with relevant and useful information about real estate. Notify me of follow-up comments by email. As mentioned in tip 11, potential customers trust existing happy customers. Provide as much value as you can in your conversations when connecting with people online. For example – if you want 400 leads in a month, you need to see what content is converting your visitors into leads. To leverage the true power of content marketing you’ll also need to implement a powerful SEO strategy and a social media schedule to promote the content. This overall technique of leveraging landing pages to generate leads is one of the best marketing strategies and highly effective to convert leads into customers.16. This real estate marketing strategy is essential when you have a large volume of competition in your neighborhood and you need to stand out in search engines. This location might look attractive but may not deliver results for all audiences. You can also have real-time discussions with your team with the built-in messaging functionality. Such partnerships and business connections will earn you better qualified leads, access to referrals and also build strong bonds within the fraternity. (Source: https://www.longandfoster.com/homes-for-sale/1191-Crest-Lane-Mclean-VA-22101-207464160). Save my name, e-mail, and website in this browser for the next time I comment. Fact: Google’s mobile first-indexing algorithm requires that your site be mobile friendly first and then be optimised for search engines. If you incentivise this action of theirs with something truly valuable – it could be a gift in kind or cash or a holiday package – they’ll be more likely to refer you a potential customer who already has a high buy-in, thanks to the existing customer. A mission statement is important for two reasons. It is important that your marketing strategy involves the use of social media channels. Answer questions thoughtfully and thoroughly and let your personality shine through. that resonates with your company’s values and beliefs is important. Barbara Kauffman from Iron Valley Real Estate says that her virtual assistant helped her qualify prospects in her database and focus only on those who are genuinely interested. Check out this handy real estate marketing guide for storytelling. Real estate agent Anita Clark has an exhaustive list of homecare and renovation tips. That’s where real estate email marketing comes in. Videos are easy to digest, combine the best of text, pictures, and diagrams, and make it easy to consume information. This pushes them one step further towards converting them into your clients. Brand awareness is all about consistency. According to the NAR in a Digital Age 2017 Report, 95% of people visit company websites while looking for a realtor. Prompting visitors to take action and requesting to "get in touch" with you is also an effective way to push your visitors down the lead funnel. It’s vital that you nail this before you start implementing any of the other techniques. Robert Paul Properties captures sweeping landscapes of their waterfront estate resulting in a beautiful video shot with camera drones. But before we dive into them, here's an awesome guide which we think you will definitely like. Joshua Smith from RE/MAX used a version of this strategy to close more than 100 houses per year. Create a referral reward system for your existing customers to refer future home buyers to you. These are real-life examples that brokers are using, not just theoretical marketing ideas. Matterport even gives you access a wide range of network of photographers you can hire. It needs a plan and developing it. Large data when stored in a systematic way keeps things organised for years to come. Doing this sets you up to be seen as a thought leader and expert and you are naturally speaking to the prospects which are interested in your product. Realtor Lance Tuazon has built a huge following on Instagram with 30,000 followers. It could be anything like empowering underprivileged children with education, helping cancer patients or even an abandoned animals’ shelter. He sends personalized emails to prospects via BombBomb, a video email service. As a new investor, these numerous choices can be overwhelming. Drone videos are extremely useful to give an overview about the locality, nearby facilities, access to transport connectivity, and even a birds-eye-view of the project itself. Accordingly, your drip email campaigns can send them invitations to an open house or similar transaction-oriented emails.