Strategy Partner, Fetch. Dasha Boryso Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad. WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients. It's A Tide Ad Campaign wins a D&AD Black Pencil in 2018. WARC subscribers can read. You can change this and find out more here, © 2020 Copyright and Database Rights owned by Ascential Events (Europe) Limited, Latest category insights straight to your homepage, A new Evidence series on key marketing questions, Category campaign data from recent case studies. We’ve made some exciting changes since your last visit, bringing you: By continuing to use the site, you agree to the use of cookies. By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact. Tell me more, Get expert guidance on strategic challenges Read now the case study on how Saatchi & Saatchi and Tide succeeded in creating the very popular ads, starring David Harbour of Stranger Things. Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad. Tide: It's A Tide Ad. Show me how. Prove your case and back-up your idea Access unbiased, evidence-based insights that save you time and help you make marketing choices that work. Find out more, Tackle current and emerging marketing themes We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.