6,500 email marketing newsletter sign-ups. The campaign generated 212 million social media impressions, leading to an increase in direct traffic of 970 percent. We wanted to drive the right leads to our website and nurture them right through to sales qualification, while measuring effectiveness and ROI of the Digital Marketing activities.”. This strategy aligns with the research that found women are more likely to give. Even though Twitch and Reddit aren’t typical primary choices for online marketing (most people would prioritize Facebook, Twitter, Instagram or LinkedIn), nor do they fall in line with traditional nonprofit outbound marketing strategies. The story: It’s hard to imagine one of the world’s biggest software vendors struggling with marketing, but that’s what happened to Salesforce UK. The first inbound marketing example we'll examine is content marketing. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal. As a small business owner, you want to grow your business, and you don’t want to break the bank doing it. Your peers are great sources of inspiration, and their influence can inspire you to create something truly innovative. A big bulk of its strategy involved interactive content like video and Slideshare. If you rely on these strategies, you’re losing a lot of prospective customers. Yet, those are the places where Be The Match’s needed market spent its time online. HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, who grew it from zero to $100M+ revenue, with an IPO in 2014. Starts and ends his day catching up on Reddit’s most popular threads. You can read more about our cookie policy in our, steady growth in collective donations from 2012 on, women tend to give more to charity than men, 67 percent of its community is made up of men, acquiring 17,974 new 1-8 to 24-year-old male donors, How to turn emotion into revenue with nostalgia marketing (+ 7 real-life examples). Shipping Solutions’ Bottom-of-funnel Landing Page Whether your customers are businesses or consumers, the content you post should provide information that’s relevant and valuable. People want to be treated as people, not demographics. Sixty-four percent are between the ages of 18 and 29, while 29 percent are between 30 and 49. The brand got to where it is by becoming the premier source for small- businesses entrepreneurs, answering every question they might have and then some. The buyer persona for this strategy might have looked something like this: Although the campaign also launched on Facebook and Instagram, Twitch and Reddit are particularly interesting choices because they often aren’t included (or even recommended) in marketing strategies. They have attributed inbound marketing towards helping them win new, big-ticket clients for their business, which has picked up the pace like never before. Awesome, right?). The lesson: Focus on the human aspects of your brand, and use media to tell stories in a unique, visually appealing way. Its front-page articles are all relevant to entrepreneurs, and its events and networking features provide even deeper insights. Here are 4 inbound marketing examples which will help you grow your business: SEO is constantly evolving because the algorithms search engines use to rank websites constantly change. This latter scenario was the case for Be The Match, an organization operated by the National Marrow Donor Program that connects potential donors with blood cancer patients. So, Salesforce decided the solution it needed was content, and lots of it. I’ve been a great fan of this website and was fascinated to discover how Ryan has woven inbound marketing into a men’s lifestyle e-commerce store. Still, colors and video games are all nice and good, but this revamped strategy would be a lot of effort for nothing if it didn’t bring any results. Here’s an excerpt by Dharmesh Shah, Co-founder of Hubspot about how their free Website Grader tool revolutionized the brand. delivered directly to your inbox weekly. Some organizations still struggle to get donations, while others don’t receive support from the right people. A 2,500 percent boost in traffic from social sites. Once trust has been established, prospects are more likely to buy. What do consumers actually crave? If you don't see it come through, check your spam folder and mark the email as "not spam.". As long as your content is organized, it can attract a wide variety of potential customers and generate quality leads. The strategy they used was brilliant: They launched an inbound marketing campaign focused primarily on Reddit and Twitch. The first example describes how selling has changed over time, but it uses nostalgia to endear people to the brand. The words themselves also garner empathy, pulling us onto the side of a frustrated customer service agent. Once trust has been established, prospects are more likely to buy. Blogging works well for a variety of companies, even companies that aren't in consumer-facing industries (like drilling). Although this might appear to be a shameless plug, especially because we’re a, Since content and value is what runs their business, they even launched a. of HubSpot’s multi-million dollar SaaS growth strategy. After adopting inbound marketing in 2016, they’ve noticed a significant jump in their business metrics. hbspt.cta._relativeUrls=true;hbspt.cta.load(2465318, '8d0205e3-410a-488e-831f-648e0162401d', {}); ALL RIGHTS RESERVED. zero to $100M+ revenue, with an IPO in 2014. Establish from the outset exactly what you want to achieve with clear, actionable—and measurable—goals, whether that’s the number of leads generated or reduction in shopping cart abandonment on an e-commerce site. Today, the company exceeds 14,000 visitors a month and has become a renowned leader in their industry. We use cookies to improve your browsing experience. Packed with almost 6,000 words and loaded with data and research material, it’s … Here’s some of what they discovered: Every business is different, and no single set of inbound strategies is ideal for every one of them. Before taking up inbound marketing, they were getting a mere 800 monthly visitors, 1,800% increase in monthly website traffic, Inbound Marketing ROI: Measuring the 8 Metrics that Matter, Marketing to Millennials in the MENA: Best Tactics, Strategies & Stats, Healthcare Marketing in the UAE: The Ultimate, Step-by-Step Guide, 5 Stages Of The Blog Sales Funnel And How To Use Them, 10 Website Design Hacks to 10x Your Inbound Marketing Efforts. Before taking up inbound marketing, they were getting a mere 800 monthly visitors to their website. Inbound is a response to significant changes in consumer behavior—they’re increasingly skeptical of snazzy sales pitches from people they don’t know—and don’t trust. I chose to write this article because, no matter how much you read about inbound marketing, if you don’t see it in action, it might appear far-fetched and fluffy. If not, one of its members might, which is a great reason to join the community. Whether you have no website, or like Jonathan Bentz you’ve inherited a site that needs some work – you need to start moving in the right direction. 4) Inbound Marketing Case Study: Drucker & Scaccetti. The study also concluded that men donate when the act of giving appeals to their sense of self. If your site isn’t mobile friendly, you could pay with lower search engine rankings. To learn more about their journey, here’s the complete case study of HubSpot’s multi-million dollar SaaS growth strategy. Drucker & Scaccetti (D&S) specializes in providing strategic tax, business and financial consulting to individuals, entrepreneurs, corporate executives, professional service firms and family-owned businesses. Let’s jump to the growth process that Drucker & Scaccetti underwent. Let’s take a look at OPEN Forum’s menu bar: You know what this reminds me of? If you are looking to give your content a boost, these seven crazy-effective inbound marketing examples may be just what you need. According to HubSpot—the SaaS company that popularized the term “inbound marketing” circa 2006—marketers who prioritize blogging are 13x more likely to get a positive ROI. HubSpot does deserve the praise they’ve earned since they started. The second is also endearing, but it uses bright colors, conversational language and tiny details (check out the doodles on the desk calendar) instead of video games. What do you do when you lack inspiration? For example, a B2B company should spend more time on LinkedIn where other businesspeople are, while B2C companies will generally do better on Twitter and Facebook. They’re a leading provider of inbound marketing software as well an educator and thought leader on all things marketing. They then get recommendations on what they need to improve when it comes to: Apart from helping small businesses tremendously, the Website Grader is the perfect example of building a free tool to collect millions of leads for your business. A person enters their website URL and email address to see how strong their website is out of 100. They’re all placed very naturally, and their designs are unique and eye-catching without being annoying. Behind all this is an e-commerce store selling items that’ll help you lead a lifestyle of the ultimate man. The lesson: Know your audience. They’ve also spent time & resources in producing custom landing pages with a very basic visual design, short form copy and a full lead form. To be successful, you need to develop a separate strategy which matches the type of company you are, and the behavior of consumers on each social media site. The surveys are in and the verdict is clear: inbound is more effective, and more cost-effective, than outbound marketing, but you need to implement inbound strategies that are right for your business, increasing lead generation, enhancing conversions and boosting sales. Investing your marketing budget in the wrong direction may hurt your balance sheet. Content, which often takes the form of an ebook, video, infographic, or slide deck, is the fuel for most (if not all) of your lead generation campaigns. Hopefully, you’ll get that feeling with these successful inbound marketing examples. Fast forward to the current scenario, they’re reaping almost 17 leads a month during tax season with a decent conversion rate. Measure your progress towards meeting those goals regularly, and tweak strategies as necessary to improve results. Their monthly website traffic has increased from 18,000 to 26,000+ since they started using Hubspot’s inbound marketing tools. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.”. While that statement is true, the software company did so much more. Even their monthly lead numbers have increased from 350 to 800.”. It’s okay to break the rules if their behavior goes against typical marketing guidelines. (Did you see those Mario-like pipes?