Legal Statement. Measure, optimize, and plan your TV against business outcomes. ", Duracell said it “was determined to provide parents and caregivers of young children with an additional safety feature, child-safe packaging and supportive education to help reverse this rising and devastating trend.”, The company added that its packaging requires scissors to open, calling it “a tough double blister around the lithium coin cell is nearly impossible to open with bare hands.”. Measure, optimize, and plan your TV against business outcomes. DURACELL says that hundreds of children ingest lithium coin batteries each year, which can be extremely damaging. How is iSpot helping partners disrupt their industries? The battery brand debuted a non-toxic bitter-coating on its lithium battery sizes 2032, 2025 and 2016, to discourage accidental ingestion. "Furthermore, the past three decades have seen increased morbidity and mortality resulting from button battery (BB) use, likely related to increased battery diameter and a move to lithium cells, which have longer shelf lives and carry more voltage than previous cells. See the positions. 6 ways to manage your personal loan better, Today's mortgage rates stay low, averaging 2.5% | November 12, 2020, Today's mortgage refinance rates — one rate moves lower | November 12, 2020. Be in the know of how your TV Ad is performing. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. DURACELL Optimum Better commercial is the new 2020 TV commercial ad of DURACELL Optimum. See the positions. Nevertheless, the CDC says parents should be aware of the potential hazards and recognize that kids may be reluctant or unable to communicate accidental ingestion. In the past 30 days, DURACELL has had 2,416 airings and earned an airing rank of #458 with a spend ranking of #325 as compared to all other advertisers. Sign up to track 60 nationally aired TV ad campaigns for DURACELL, a Super Bowl advertiser. Powered and implemented by FactSet Digital Solutions. For this reason, the battery maker suggests common-sense precautions families should take, including using DURACELL batteries, which have a bitter taste coating designed to prevent accidental ingestion. There are also cycle service batteries to not only start the engine but to also handle the increasing need for more reserve and accessory power. Analytics and insight reports about the TV advertising world, DURACELL TV Spot, 'Christmas Is Chaos' Song by Bing Crosby, DURACELL Optimum TV Spot, 'Day After Day', DURACELL Optimum TV Spot, 'Gamer x Toothbrush', DURACELL TV Spot, 'Emergency Workers' Featuring Jeff Bridges, DURACELL TV Spot, 'Epic Paw Patrol Pool Party', DURACELL TV Spot, 'Storm' Featuring Jeff Bridges, DURACELL Optimum TV Spot, 'Mejor' [Spanish], DURACELL TV Spot, 'Night Before Christmas', DURACELL TV Spot, 'Star Wars: Battle for Christmas Morning', DURACELL Quantum TV Spot, 'NFL on the Line: Powers the Seattle Seahawks'. ©2020 FOX News Network, LLC. In the past 30 days, DURACELL has had 2,416 airings and earned an airing rank of #458 with a spend ranking of #325 as compared to all other advertisers. Duracell has rolled out a new child safety feature for its lithium coin batteries, per a recent company announcement. Competition for DURACELL includes Energizer, Battery Tender, GE Lighting, Cree Bulbs, Musco Lighting and the other brands in the Home & Real Estate: Power & Electricity industry.