What you present to the public is a huge chunk of your business. Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons why branding is important to your company: Branding links your name, logo, online presence, product/services and appeal to the masses. These rules will include when to use a logo versus a wordmark, how to space the logo, and the hierarchy of color and typography. The worth is just as much as revenue and sales. A little imagination and a lot of determination can make those dreams come true if you build your brand to be one of unimagined success. Follow These 5 Canadian Business News Sites, Getting Ready: How to Prepare Incorporation Documents in Ontario, Ontario vs. Federal Corporation: Understanding the Differences. ), Your brand assets and the appropriate use of them (logo, color palette, typeface, spacing, backgrounds, etc. When a brand’s identity is cohesive, it increases the brand’s perceived value. Think about it, you can’t tell your friend about the amazing golf clubs you just bought if you can’t remember the brand. 5. Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. They are the exact same product but a specific medication can have hundreds of dollars difference in pricing because of the brand name attached. Make marketing skills consistent and the content the same across all channels. It’s every comment made on company social media accounts, it’s staff conduct when representing your company, and so much more. This includes everything they think they know about your brand, including factual information, such as your bright yellow packaging, but also emotive elements, like for example that it’s luxurious. The answer is no, as Advertising literary professionals Kotler & Keller define the difference between branding and a product as a 'product i anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas, Whereas branding is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers (AMA). I am an avid photographer and a lover of musical instruments. Contact us, and we will create and put together your brand’s visual elements based on their best uses in order to build guidelines helping you maintain a strong, cohesive, and distinguishable brand. If we’re going to talk about the importance of branding, we need to first make sure we know what it is and isn’t. Take a look at our top 5 reasons why you should take your time developing your brand…. If your brand is consistent and easy to recognise, it can help people feel more at east purchasing from you. ALL RIGHTS RESERVED, © 2020 Opstart, Inc. Our Online Services Remain Fully Operational. INTRODUCING; OBVIOUS REASONS WHY YOU DESERVE FINANCIAL FREEDOM! Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. Everything we know about every product we use is because of branding. In 2011 more than $10 million worth of Coca-cola memorabilia was auctioned off and the items were only valuable because they were vintage and carried the Coca-cola brand logo. If your brand is consistent and easy to recognise, it can help people feel more at east purchasing from you. If your brand is consistent and easy to recognise, it can help people feel more at east purchasing from you. The mediums and channels chosen as well as the demographic targeted helps to build your brand. The world wide web and social media platforms like Instagram, LinkedIn, and YouTube have given anyone the ability to promote themselves to the rest of the world. There are things you can do to focus on the importance of branding within your company. This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network. Every time someone visits your website, sees your business card, or receives marketing material from your company, they receive a perception of your company outside of the content they actually consume. It is the link that connects the company to the customer and vice versa. – OJEME ISIOMA, QUOTES OF THE WEEK – COMPILED BY HANNAH AKANBI. When your brand feels pride, your employees do as well. Let us help you brand your company properly. All the tools of marketing and brand building have been used to create its value. Visual Elements. There are varying degrees of each response and they can be emotional or intellectual. It is a result of a person’s hunt for fulfilment and meaning. (You can unsubscribe anytime). Consistency allows your brand to appear more professional and reliable. Consistency doesn’t mean an outdated stagnant brand.